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InTDS ArchivebyRyan O'SullivanEnhancing Marketing Mix Modelling with Causal AICausal AI, exploring the integration of causal reasoning into machine learningJun 21, 20242Jun 21, 20242
InTDS ArchivebyRyan O'SullivanPowering Experiments with CUPED and Double Machine LearningCausal AI, exploring the integration of causal reasoning into machine learningAug 15, 20242Aug 15, 20242
InTDS ArchivebyRyan O'SullivanIs Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?Causal AI, exploring the integration of causal reasoning into machine learningSep 10, 20241Sep 10, 20241
InTDS ArchivebyRyan O'SullivanCalibrating Marketing Mix Models In PythonPart 2 of a hands-on guide to help you master MMM in pymcNov 11, 2024Nov 11, 2024
InTDS ArchivebyRyan O'SullivanOptimising Budgets With Marketing Mix Models In PythonPart 3 of a hands-on guide to help you master MMM in pymcJan 263Jan 263
